Estimated read time: 4 mins, 15 secs
Do you remember those colorful, stretchy wristbands that everyone was sporting in the mid 2000s? Teenagers and adults alike were flocking everywhere from Finish Line to Sports Authority looking for the latest and greatest bracelet to add to their already overflowing arm. Hands down, the most notable of these accessories was the Livestrong band, a bright yellow bracelet that Nike launched in 2004 as a symbol of cancer awareness and support.
They didn’t just become an ‘it’ item overnight. Thanks to an endorsement by Lance Armstrong, former American professional road racing cyclist and cancer survivor, these silicone “cause bracelets” became known as the fundraiser-turned-marketing-tool that changed the promo game forever. Who wouldn’t pay a dollar to support a worthy cause while simultaneously letting the public know you’re up to date on the latest fashion fad? Athletes, celebs and even politicians were spotted wearing them at one point or another. Livestrong bracelets even found their way into a South Park episode—that’s when you know you’ve made your mark in American history.
Looking back, there was really nothing special about the product itself. They weren’t made out of gold or some kind of precious metal. They didn’t become a trending fashion statement because they were unique or groundbreaking in any way. What boosted their popularity was the cause behind the band. When people could connect something meaningful to the message written across each bracelet, support of the cause and demand for the wristbands came easy. By encouraging a narrative that not only interests people, but inspires and motivates them to care about something, it creates a demand that simply can’t be matched.
The product itself didn’t necessarily matter—it was the story behind it that made all the difference.
MAKING A CONNECTION
This same concept applies to your LIMU business. Some people get hung up on only pushing the products (yes, we know they’re awesome) instead of sharing their own personal story and the events in their lives that lead them to become a Promoter. But once you learn how to brand yourself and your story, you and your team will start flourishing in no time.
We understand that it’s critical for you as a Promoter to maximize your business-building efforts, which is why our proven System allows you to do so in the most efficient way possible. One of the greatest features you should already be utilizing is events—both local events and destination events. Local events like in-home Experience parties provide an opportunity to personally connect with friends, family, coworkers, neighbors and pretty much anyone you can think of by sharing your personal LIMU Experience with them and hearing from other likeminded individuals. In turn, this will open the door for you to build up your team with a “me too” mentality and inevitably help them reach their full potential. But before you decide on the time and place of your first LIMU Experience party, be sure to get your story straight and practice your delivery.
“When you only talk about products, you’ll get more Customers. When you talk about a life-changing experience, you’ll get more Promoters.” – Gary J. Raser
TELLING VS. SELLING
At this point, you’re probably wondering, “How do I tell my story?”. Remember this: facts tell, stories sell. How can you expect others to believe in the product or cause you stand behind if you yourself aren’t able to quickly explain to them why they should care? Honing in on your personal 2-minute story is one of the most valuable things you can do when beginning your LIMU journey (and throughout your entire LIMU career!). This is your opportunity to truly connect with potential new team members by sharing with them what makes YOU relatable, rather than the product line itself. Your goal should be to engage others with your story instead of just telling them the facts or acting like a scientist. That will leave them thinking, “If they can do it, so can I!”
Keep your story short, concise and to the point without rambling or oversharing.
State your name, background, occupation and what you like or dislike about it. You can mention things like stress, no opportunity for advancement, living paycheck to paycheck or experiencing a lack of work-life balance. Share some of your dreams and aspirations, as well as any skepticism you had or the misconceptions you battled when you finally decided to trust the Process and commit to the LIMU System. By explaining what it took for you to discover what LIMU is really about, you will in turn ease the minds of your prospects who may be feeling those same emotions as they contemplate their next move.
When you only talk about products, you’ll get more Customers. When you talk about a life-changing experience, you’ll get more Promoters. pic.twitter.com/eR5BcgWKZQ
— Gary J. Raser (@garyraser) August 2, 2018
SHARING IS CARING
To end on a positive note, share some of the personal goals you’ve already achieved since joining the company, or the ones you haven’t yet reached but are currently working toward. This will have your guests thinking of their own personal objectives, leaving them even more excited about all of the possibilities this opportunity could offer them.
Keep in mind that in the end, no matter how hard you try to educate or persuade a person, it’s up to them to decide on their life’s path.
LIMU provides the tools, techniques and support needed to succeed as an entrepreneur, but it’s up to the individual to utilize those resources to the best of their ability. By taking advantage of our proven LIMU System and Process, you’ll discover how easy it can be to share your story with others rather than focusing on the products themselves.
