Really great news, LIMU team! BLU 2 is beverage excellence—but, you already knew that! We’re excited to announce that BLU FROG 2 won the 2014 People’s Choice for Best New Consumer Product in the 12th annual American Business Awards!
“Our BLU 2 energy drink winning the People’s Choice Award for Best New Product is proof that BLU 2 already has huge momentum,” said Justo Nunez, Vice President of Marketing for LIMU. “That new product has only been in the market for less than six months and it’s already the drink of choice for our Customers and Promoters, especially all of the 20-something YoPros having huge success with our company. BLU2 has totally energized and fueled the young professionals’ #BYOB Movement.”
The nationwide public vote was conducted this summer, with the highest number of votes deciding the winners in 42 product categories. More than 57,000 votes were cast.
“It’s gratifying to be recognized by an organization that honors excellence across all industries and we are honored to be part of such a prestigious event alongside major U.S. brands,” said Gary J. Raser, Founder, President and CEO of LIMU. “I’m humbled that the growth of LIMU continues to be recognized on a national level in the country’s premier business awards competition.”
The Stevie Awards are premium awards that generate global public recognition for achievements and favorable contributions in business. Nicknamed the Stevies from the Greek word “crowned,” the winners will be recognized at The American Business Awards’ new product and tech awards banquet at the Palace Hotel in San Francisco on September 12. Tickets for the event are now on sale. There, the winners of peer-adjudicated Gold, Silver and Bronze Stevie Awards will also be announced and presented their awards.
Earlier this year, LIMU won 5 Bronze Stevie Awards in a variety of categories:
- An Experience Like No Other (Video: Corporate Overview Category)
- LIMU BMW CLUB (Video: Branded Entertainment Category)
- 2014 LIMU International Convention Opener (Video: Branded Entertainment Category)
- 2014 LIMU International Convention (Event: Best Internal Recognition/Motivational Event)
- #BLU2 Launch (Video: Product Sales Category)
“The entries we received this year were some of the most noteworthy we have ever seen,” said Michael Gallagher, President and Founder of the Stevie Awards. “We congratulate all of the winners, and we look forward to recognizing them for their achievements at our gala event.”
It has been a record year for the LIMU Marketing and Branding team, as this brings our year-to-date award total to 55!